Having an uninteresting unique 'identity' hurts the game too. I don't like a lot of the fan service in the DS3 (mainly Andre and the Firekeeper), but I still found it more interesting than DS2 even if DS3 didn't really bring much new lore into the world. DS2's DLC really saved that game, and I don't think its unreasonable for the same to happen to DS3. This is offtopic tho so, I'm just gonna agree to disagree on release DS2 vs DS3.
No, Dark Souls II has a stronger player drive and journey and a far more philosophical take in the series. The DLC did improve the game, but the main game was no slouch and Vendrick's story was well done.
The problem with DS3 is the mechanics are terrible and unbalanced. The lack of poise makes heavy armor useless, but its way too generous equip load makes light armor useless. Because of lack of poise, quick weapons are better and there is more stamina to use. Vitality is overpowered because it has no diminishing returns on leveling up. You then turn the game into easy mode with a Havel's that can roll like a guy in Bloodborne. New Game Plus is terrible and a huge step down from Dark Souls II, which added new encounters, DS3 didn't bother. The PvP is broken irreparably because of the game's poor mechanics DS3 is so linear with an "L" shaped progression. And the covenants are far less interesting and game changing than DS2.
DS3 is a result of a cash grab, and a director that clearly took on too many projects. Dark Souls with Bloodborne speed doesn't really work.
DS3 is definitely in this conversation because this is a result of a company becoming complacent on success and stopping the innovation and the fresh new ideas that made the Souls series what it is. They just do not have a competitor that can take them out to the woodshed yet unlike Bioware, Bethesda, and Telltale.