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Should EA invest more in the hypetrain for ME:A?


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#1
gabdalla92

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Look at The Witcher: no one knew the franchise 'til The Witcher 3 was announced. CDprojectred had confidence in the game they were developing and invested tons on showing off their new project.

It paid off. Steam announced that Witcher 1 and 2 selled like water after 3 was announced and then everybody alive bought Witcher 3.

 

But here is the catch: (i played both and) Witcher 1 and 2 are very very clunky games with tons of bugs even on its "enhanced" editions. The plot in both of them is okish but gameplay is very boring and not even comparable to the greatness that were ME 1 and 2, really.

 

Mass Effect is already an consagrated franchise. At least its reviews grades were good. But most people (not us, of course) probably "forgot" about it. And if Bioware truly believes in the game they're making, they should invest way heavily on hype the game up. 

 

The way i see it, when the game launches, the only people who will buy it is us, the already MA franchise fans... EA is not bringing new people to fall in love with the franchise, as cdprojektred managed to do.

 

Titanfall 1 selled ok but had a lot of problems. They announced the sequel a short time ago and we already saw gameplay footage. I dont know if that means that ME:A has lots of problems on its development (despite the long time bioware is working on it already) or if EA just doesnt believe that much in the ME franchise anymore...

 

On the other hand, lots of people think that a very big hypetrain can only jeopardize the game development and blah blah...

 

What do you guys think?



#2
PrinceofTime

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If theirs no hype for MEA its Bioware fault, every single time we anticipate a new Trailer/Gameplay/and more Info at E3/major gaming events we get pretentious dev diaries and wait for more info later which is basically diddly ****.



#3
The Elcor Spectre

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If theirs no hype for MEA its Bioware fault, every single time we anticipate a new Trailer/Gameplay/and more Info at E3/major gaming events we get pretentious dev diaries and wait for more info later which is basically diddly ****.

 

Made it even worst that they were hyping this Conference.



#4
aoibhealfae

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<--- actually woke up around 4am just now and watched EA Play stream on twitch....... ..... .. *snorts*


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#5
Kapilux

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Any hype would be good actually, because they aren't hyping the game at all. EA seems to only really care about Battlefield 1.



#6
wolfsite

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Right now they are being more reserved with hype, information, etc.  Getting everything ready so they can show it properly in a window closer to the release date.

 

We still have 9-11 months till the release window and if they start too soon people will just get burned out.  Plus it would be hard to give more reasons to get the game if everything was presented months before and now seem old due the time between announcement and release.

 

Plus if it got delayed again after a heavy promotion now that would sour the mood of new fans.


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#7
wolfsite

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Any hype would be good actually, because they aren't hyping the game at all. EA seems to only really care about Battlefield 1.

Battlefield 1 is coming out a few months before ME:A so it would be possible for the hype of Battlefield to overshadow ME which would hurt ME in the long run.



#8
Gwydden

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Right now they are being more reserved with hype, information, etc.  Getting everything ready so they can show it properly in a window closer to the release date.

 

We still have 9-11 months till the release window and if they start too soon people will just get burned out.  Plus it would be hard to give more reasons to get the game if everything was presented months before and now seem old due the time between announcement and release.

 

Plus if it got delayed again after a heavy promotion now that would sour the mood of new fans.

They talked about this game way too early. We've been known it's coming for years. We've been getting teasers for years. It gets frustrating after a while. It would have been better if this had been MEA's first E3. Heck, we shouldn't have known MEA was coming until last year, at the very earliest. In the end, though, if the game turns out to be good, people won't care that they mishandled marketing.



#9
Sanunes

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If you want to know why BioWare is even bothering to show as little as they have is because of these very boards with people pleading to know more combined with them trying to be careful not to anger people with something that can change at the last minute of development.  If you want to be mad as someone you might want to look at the people that scream "lawsuit" for that makes any company nervous.



#10
wolfsite

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They talked about this game way too early. We've been known it's coming for years. We've been getting teasers for years. It gets frustrating after a while. It would have been better if this had been MEA's first E3. Heck, we shouldn't have known MEA was coming until last year, at the very earliest. In the end, though, if the game turns out to be good, people won't care that they mishandled marketing.

Well they didn't have much choice but to announce it at the time due to leaks.  There were also a lot of opinion pieces at the time where a lot of journalists were predicting a sequel which right there is enough to get people contemplating.



#11
The One True Nobody

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Oh, that's precious, EA having a hype train.

 

They wouldn't recognize an opportunity to get the gaming community excited if it appeared before them as a buxom asari giving them a lap dance.

 

BioWare basically manages its own hype, because they can at least market to their own fans with some general competence. But that's an area of community marketing that Electronic Arts probably doesn't know is lucrative.


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#12
Sanunes

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Well they didn't have much choice but to announce it at the time due to leaks.  There were also a lot of opinion pieces at the time where a lot of journalists were predicting a sequel which right there is enough to get people contemplating.

 

I agree, when BioWare first announced Andromeda it was because major websites were publishing information on a leak and they just confirmed what was already known.  Looking at the information from E3 2014 a lot of that information seemed to be extremely early and if didn't have any plans to really present anything since it was so early in development.



#13
Cyonan

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If you're trying to pull what Bethesda did, then it's still too early for the big info dump. N7 Day is the one for that, even though it's not a big industry event.

 

To be fair any hype they generated by showing off the big stuff today would probably be long dead before the game actually came out.

 

Games like Battlefield 1 and Titanfall 2 are coming out much sooner, so it makes sense that EA wants to push the hype train for those games over Mass Effect right now.


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#14
Element Zero

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The game is still quite a way down the road. It would be foolish to start "hyping" the game this early. You want anticipation to peak at the right time, not 6 months too early. If interest peaks too early, you'll watch it wane into nothing before your release date arrives. As much as I want to see more MEA, they are smart to not overdo it.

Also, BioWare can claim what they wish, but EA was not going to let MEA hog too much spotlight with other major EA releases preceding on the calendar. Fiscal priorities, amd common sense, dictates you give those games the spotlight now. The game that is still 3 quarters from release will have its time to shine later in the year.

#15
gabdalla92

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Cyonan said: "If you're trying to pull what Bethesda did, then it's still too early for the big info dump. N7 Day is the one for that, even though it's not a big industry event."

 

But who cares about n7day? only already mass effect fans.

 

tallrickruush said: "The game is still quite a way down the road. It would be foolish to start "hyping" the game this early. You want anticipation to peak at the right time, not 6 months too early".

 

Well, CDprojectred stated to promote witcher 3 lightyears before release and it worked out pretty good.

 

My point is not about giving tons of info and videos already, but to promote the game a little bit more. Right now its like MEA is not a big franchise.



#16
Cyonan

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Cyonan said: "If you're trying to pull what Bethesda did, then it's still too early for the big info dump. N7 Day is the one for that, even though it's not a big industry event."

 

But who cares about n7day? only already mass effect fans.

 

Most people don't care about N7 day.

 

The point is more that it's roughly 4 months before launch than that it's an important date, which is what Bethesda did with Fallout 4's marketing campaign.

 

They hit us with a lot of info and didn't really give it enough time for the hype to die down.



#17
Element Zero

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Cyonan said: "If you're trying to pull what Bethesda did, then it's still too early for the big info dump. N7 Day is the one for that, even though it's not a big industry event."
 
But who cares about n7day? only already mass effect fans.
 
tallrickruush said: "The game is still quite a way down the road. It would be foolish to start "hyping" the game this early. You want anticipation to peak at the right time, not 6 months too early".
 
Well, CDprojectred stated to promote witcher 3 lightyears before release and it worked out pretty good.
 
My point is not about giving tons of info and videos already, but to promote the game a little bit more. Right now its like MEA is not a big franchise.


The Witcher 3 had to be advertised. Only dedicated gamers and RPG enthusiasts had any idea what the hell The Witcher was, in my experience. All that advertising helped build some much needed brand recognition. Mass Effect has no such need. It is already a Triple-A title.

#18
SofaJockey

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EA Play was an attempt to pull what Bethesda did last year, and they failed (then so did Bethesda this year in repeating it).

There's a ton of game content dropping before the end of the year, so aside of a gameplay trailer (N7 day maybe), I'd expect the big marketing push to be in the new year.



#19
Serza

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Huh? I feel my hype rising off the charts.