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Odd way to do marketing.. anyone agree?


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#1
UniformGreyColor

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So we got very little from E3 right? Well, what we've been told is that BW AKA EA in this case likes to work on a exponential way of releasing infor for their "upcoming" games.

 

This doesn't make a whole lot of sense for me. By This logic, they are catering to the fans of the ME series/BW games by coming out with just enough to keep us hooked until they go balls to the walls with releasing new crap every day. Now if they were just catering to the fans that would make a whole lot of sense, but the thing is, this implies that ME/BW game fans want more "exploration" in their games. I've been around this forum a bit and I can tell you this is a pretty hot button issue around here. Some people are fine with "exploration" being a main focus of what BW does, but other very strongly disagree that they desire quality over quantity.

 

So where does that leave us? Well, I would guess this would mean a few different things.. 1) The fans on the BW forums are not at all your typical fans of BW games. 2) The devs are just excited about this new direction they are taking their fans. 3) BW don't give a crap about us and just basically know they will either get new fans or the old ones are not going to give up on BW just because of a new directional focus. 4) EA wears the pants in this family that is BW/EA/Fans and have developed a marketing team for the sole purpose of building hype for a game that the long held fans will reluctantly go along with because of the way in which this "exponential" model caters to the crowd while sucking in enough new blood to keep the BW train going. I'm inclined to think its primarily number 4, sadly.

 

Not to say I don't think the devs at BW are making a game they don't like, but I simply point out that the focus has likely changed for BW to include "more" and arguably not "better."

 

Thoughts?



#2
Zarro Khai

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I guess no matter what happens, Bioware fans will be Massively Effected by the changes.

 

I'll see myself out.....


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#3
JamieCOTC

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Fallout 4 wasn't even announced until five months before the game came out. Also, remember the DA:I reveal at E3 and all thing cool things that were shown and didn't make it into the game? And we need not talk about all the things that were cut from the ME3 script. Actually, let's talk about that one. Shepard was supposed to become indoctrinated in ME3 and nothing vague. S/he was supposed to leave control of the player, but they couldn't figure out how to do that and still have dialogue, so it was cut. I'd love to know more, but I don't want to see something exciting and then not get to play it.


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#4
UniformGreyColor

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Fallout 4 wasn't even announced until five months before the game came out. Also, remember the DA:I reveal at E3 and all thing cool things that were shown and didn't make it into the game? And we need not talk about all the things that were cut from the ME3 script. Actually, let's talk about that one. Shepard was supposed to become indoctrinated in ME3 and nothing vague. S/he was supposed to leave control of the player, but they couldn't figure out how to do that and still have dialogue, so it was cut. I'd love to know more, but I don't want to see something exciting and then not get to play it.

 

K, I see what you are saying but... How long have they been working on this game that they can't show us anything new? What we know that is new is that it prolly doesn't have anything to do with the original ME series.. that's not much to go on considering that the game is prolly <9 months from release. And this is not a conversation about Bethesda.. Its not a conversation about CDPJKRed either. If it were I would be saying how great it would be for BW to keep the new free content coming even after release...



#5
Shadow Recon117

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Umm I'm pretty sure he mentioned Bethesda because bioware has basically said they are doing fallout 4 marketing, which by the way they have already failed at because as already stated fallout 4 was announced only when it had plenty of footage to show.
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#6
Hanako Ikezawa

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Umm I'm pretty sure he mentioned Bethesda because bioware has basically said they are doing fallout 4 marketing, which by the way they have already failed at because as already stated fallout 4 was announced only when it had plenty of footage to show.

Yeah. Following Bethesda's footsteps would have made more sense with the Secret IP or the next Dragon Age rather than Mass Effect: Andromeda because unlike it those have yet to be officially announced.


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#7
Panda

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Personally I think they are using different marketing tactic now. They showed quite lot with previous games, maybe this time they will either do what Bethesda did with FO4 and give tons of info just before release in one package- when everything is ready and there won't be changes on what game will have anymore (no disappointed over cut stuff) or then they simply just don't want to give lot away and trust that people will buy the game with title: Mass Effect (&Bioware) and with the little info they have been given.


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#8
UniformGreyColor

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Umm I'm pretty sure he mentioned Bethesda because bioware has basically said they are doing fallout 4 marketing, which by the way they have already failed at because as already stated fallout 4 was announced only when it had plenty of footage to show.

 

Apples and oranges, as stated. The goals of the marketing team is objectively different between the two.. So the point that BW/EA is doing the same thing as Bethesda is moot.



#9
DEUGH Man

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The details that they've released in the past has been picked apart, and that picking led many people to feel like the game wasn't for them. It is much easier to sell a game by doing non stop hype for it three months before release.


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#10
UniformGreyColor

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Personally I think they are using different marketing tactic now. They showed quite lot with previous games, maybe this time they will either do what Bethesda did with FO4 and give tons of info just before release in one package- when everything is ready and there won't be changes on what game will have anymore (no disappointed over cut stuff) or then they simply just don't want to give lot away and trust that people will buy the game with title: Mass Effect (&Bioware) and with the little info they have been given.

 

Right but its not even the same ball game we are dealing with between Bethesda and BW/EA.. its like saying Arnold Schwarzenegger is basically the same as Sylvester Stallone.. They both make action movies but are totally different people. I just personally have a problem with the way BW/EA is doing things *shrug* Not to say it was cool for Bethesda to tell everyone they weren't working on anything and then shock everyone with a surprise E3 showing, but I just have a problem with BW/EA using marketing as a hype train.



#11
UniformGreyColor

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The details that they've released in the past has been picked apart, and that picking led many people to feel like the game wasn't for them. It is much easier to sell a game by doing non stop hype for it three months before release.

 

This is my own personal opinion, but I think part of the blame should be on the devs for editing so many things so close to release date. I could be wrong, but it seems BW could use some motivation to pick a direction and then execute. That way none of any of this time release crap would even be a thing.



#12
Evamitchelle

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The BSN is not an accurate representation of the average player. The typical player doesn't even finish the main story: completion rates for ME games are 40, 56 and 42 percent respectively while people here often mention having finished the games multiple times each. You shouldn't assume that what you see on the forums aligns with the wishes of the general audience. Besides I don't see how having MEA focus on exploration means turning their backs on the long held fans. If anything, exploration and the return of the Mako seems like going back to their roots, as exploration was quite an important part of ME1. And the concern I've seen here is over whether the exploration will be done well and worth the time, I haven't seen widespread disappointment that exploration is in the game at all. 



#13
ArcadiaGrey

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I'm okay with it. If they released tonnes of information now I'd be stoked, only to realise I have to sit on my hands for another 7 months til it's out.
During which time many ppl would rip said footage to shreds and totally deflate the excitement balloon for everyone.
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#14
BatarianBob

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1) The fans on the BW forums are not at all your typical fans of BW games.


This one's pretty definitely true. If their games were as terrible as this forum says, I doubt they'd still be in business.
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#15
Khrystyn

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So we got very little from E3 right?

 

snip

 

 

Thoughts?

 

This year's E3 event was devoted to showcasing the upcoming sports games slated for release from Oct. to Dec., and they want people to get stoked about these first. Thus, the free game play for attendees to check it out. Essentially, first things first.

 

I don't blame them a bit. Our time will come. Several fans have created composite video splices from the past 3 trailers, and they've done a wonderful job with the available material. Then there is the useful post by Fogg who condensed Mac Walter's comments in several E3 interviews. I'm okay with all that I've seen so far.

 

Am I craving for more info? Sure. Living in agony? Not quite yet. But I can't, imo, blame any game developer that waits until 4 months prior to release to reveal more juicy tid-bits. If all I know about ME:A is what has been shown so far, then I'm okay with it. I far prefer to discover the game when I start playing it.

 

Given the many who eviscerate practically anything BW reveals about ME:A, why would they feed fuel to the "Nattering Nabobs of Negativity" until they are ready?  I wouldn't.


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#16
In Exile

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The BSN is not an accurate representation of the average player. The typical player doesn't even finish the main story: completion rates for ME games are 40, 56 and 42 percent respectively while people here often mention having finished the games multiple times each. You shouldn't assume that what you see on the forums aligns with the wishes of the general audience. Besides I don't see how having MEA focus on exploration means turning their backs on the long held fans. If anything, exploration and the return of the Mako seems like going back to their roots, as exploration was quite an important part of ME1. And the concern I've seen here is over whether the exploration will be done well and worth the time, I haven't seen widespread disappointment that exploration is in the game at all.


That's not exactly right. ME1 was bizarre. It had a plot that made any exploration completely insane but most content was based around it. The actual worlds to "explore" were awful cardboard cut outs, the most interesting part of which was a matte painting for a sky.

#17
Evamitchelle

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That's not exactly right. ME1 was bizarre. It had a plot that made any exploration completely insane but most content was based around it. The actual worlds to "explore" were awful cardboard cut outs, the most interesting part of which was a matte painting for a sky.

 

Well I agree that the exploration wasn't particularly well done, but it's quite a large part of the game. Definitely more than the sequels. 


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#18
SNascimento

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The game is just having a difficult development. So they are unsure about showing gameplay. By the time the game is released however, you can be sure people will be saying "they showed too much!". 


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#19
MrBSN2017

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Nope. But they should make a better trailer than ME3 to draw in new people.

#20
Totally Not a Poodle

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Keeping as little from us until release is only a good thing. Mass Effect is already an established franchise with a huge fan following, and an even larger population that have heard of it and are interested. The game will sell regardless of how little information they give us, just from word of mouth about that franchise as a whole. In doing this, they aren't revealing enough to spoil the plot of the game. They are showing just enough to get the fans hyped up and talking about it, but not enough to give anything away.

 

It's an unconventional way of marketing, but I think it works.

 

Look at Fallout 4. How many copies did it sell on launch day? How many in it's entire launch week? That game only had a short window between when it was revealed and when it was released; and yet it sold like crack to addicts, simply because of the name 'Fallout'.

 

Mass Effect will be the same.


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#21
MrBSN2017

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And be patient folks, it'll get here eventually and we can geek out for a good while.
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#22
Mercyva

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Fallout 4 wasn't even announced until five months before the game came out. Also, remember the DA:I reveal at E3 and all thing cool things that were shown and didn't make it into the game? And we need not talk about all the things that were cut from the ME3 script. Actually, let's talk about that one. Shepard was supposed to become indoctrinated in ME3 and nothing vague. S/he was supposed to leave control of the player, but they couldn't figure out how to do that and still have dialogue, so it was cut. I'd love to know more, but I don't want to see something exciting and then not get to play it.

 

while you're right on many things, I don't think we need ''promises'' on how good the game will be. we just want what's actually ​there.

some actual trailers and not BTS. since the release is merely months away i'm pretty sure they can show us a decent trailer that's actually In-Game content.



#23
jamskinner

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Sounds like the OP is worried Adromeda will turn into ME:I.  Hopefully they learned their lesson on that.  Won't know until they go into detail and show some real footage.



#24
SofaJockey

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Not odd at all.

 

They don't want to foul Battlefield 1 and particularly Titanfall 2.



#25
UniformGreyColor

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Not odd at all.

 

They don't want to foul Battlefield 1 and particularly Titanfall 2.

 

Uhg. I suppose. Games I will prolly never play in my life.