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Odd way to do marketing.. anyone agree?


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#51
JamieCOTC

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N7 day is in 4 months. That's not that long, tbh and multiple devs have stated the big marketing push will begin in the fall. And that's a good 4 to 6 months before the game comes out, assuming there isn't a delay.



#52
Beerfish

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BioWare will release the game and then wonder why the sales are low until they look at all the web cams and see all of their fans as skeletons covered with cob webs still trying to find the the off topic forum on bsn  (BioWare Snore Network)

 

3fe06ce4_skeleton-at-keyboard.jpeg


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#53
SNascimento

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N7 day is in 4 months. That's not that long, tbh and multiple devs have stated the big marketing push will begin in the fall. And that's a good 4 to 6 months before the game comes out, assuming there isn't a delay.

Well, they did state "transmissions resume later this year", so there is reason to be excited.

Wait. 



#54
themikefest

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 And we need not talk about all the things that were cut from the ME3 script. Actually, let's talk about that one. Shepard was supposed to become indoctrinated in ME3 and nothing vague. S/he was supposed to leave control of the player, but they couldn't figure out how to do that and still have dialogue, so it was cut. I'd love to know more, but I don't want to see something exciting and then not get to play it.

I like to of had the choice between choosing Ashley/Kaidan or Liara to save. The Thessia and coup missions were switched. There are others.

 

Maybe Bioware can remake ME3 adding the stuff that was cut?


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#55
Gothfather

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Anyway, I always find this marketing discussion to be funny. I mean, the trend now is to say Andromeda is being market like Fallout 4, which in inherently flawed, as if that was the case, Andromeda wouldn't even have been announced so far. But it's worth pointing out that other "strategies" also work. Take The Witcher 3, for example. The marketing was diluted for a long time and the game still sold a lot.

In the end, we can't know why we known less about Andromeda than we should. Maybe EA did decide that's the best way to sell more copies of the game as possible. Maybe Bioware isn't unsure what to show, maybe they don't even have something to show properly. Who knows?

 

Bioware changed tack during the development cycle of Andromeda so no it wont exactly fit Bethesda's marketing strategy because it was announced under the old system. Yet you can see that they are taking a Bethesda style approach to marketing now.  What is the word of their new IP? Nothing we know they have one but we know zero about it, this is the EXACT same thing with Bethesda we know they have a new IP (two I think) but nothing else. In the past Bioware is a lot more open about new projects. Take Dragon age and Mass effect we knew about these IPs well before their release but again Bioware has changed tacks. It happen after Andromeda was announced but it is obvious that this is the direction they are going.

 

So how exactly is it flawed to say Bioware is approaching things more like Bethesda now? because of the announcement? So one point of deviation is all it take for teh comparison to be flawed? Yeah I don't buy it.

 

Doesn't matter what other strategies work, DA:I's strategy was very effective EA over multiple shareholders quarterly meetings was happy with their sales figures for the game more than happy. Bioware and EA have obviously decided a new approach was in order and I don't think FO4 was a deciding factor. This is just gamer myopic reasoning, x game was just released ergo anything that is similar to this game is people copying it. They had stopped releasing tons of information before FO4 was released.  People were disappointed with the E3 info last year and last years N7 reveal was also viewed as OMG the sky is falling where is the info both BEFORE FO4 release and numbers became known so the decision to do this has zero to do with FO4. And FO4 wasn't the only game Bethesda has announce a game and release it that year. They did that with Skyrim too but that was a little longer at 11 months if i remember my dates. I can't recall oblivion or morrowind and I discovered daggerfall after the game released.



#56
straykat

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I always liked Bethesda's approach.... they're tight lipped until the very last moment.

 

The difference is the games are better. Warts and all. And it's obvious even to outsiders, who weren't hyped beforehand. I think Bioware, otoh, needs the hype and core fans.



#57
slimgrin

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I genuinely enjoyed the exploration in ME1. It was easily my favourite part of the game.

 

I'm actually going to agree with you on this, with a major caveat: the exploration was good based on a few scattered missions in a huge sea of possible places to go, as well as some beautiful level art. This really kept me exploring. But there's no denying the planets themselves were majorly undercooked elements.



#58
Linkenski

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Ever since the first actual promo-marketing stuff Mass Effect marketing has been terrible. Sure, the "distress beacon" trailer for ME1 was good but not as a trailer to what ME1 is; it misrepresents the game as being all about emergent gameplay which it isn't at all.

 

I really love the first trailer with Casey's voice-over though where they show pre-alpha footage of the game in the Flux and an early concept footage of the Galaxy Map. All they promised in concept was showed nicely and made it into the final product, not that exact gameplay, but in terms of features.

 

ME2 have some of the most confused marketing I think I've ever seen and ME3 just had the mantra of "reduce Mass Effect to the most basic element so idiots understand it" so all ME3 marketing was painfully generic; "Take Earth Back!", "Laser Swords!", "All out galactic war!"

 

ME:A's promo material has been so clueless that even still nobody really knows what this game is though. Either it's a video that feels like some strange advertisement of a guy jumping around in a desert in a spacesuit with a jetpack with cowboy vibes, or it's a video showing unfinished assets and a developer (Mac) saying the usual platitudes about how much bigger and better the new game is without giving any examples of what it actually is.

 

I have no idea what to expect from this game at all, seriously. The lack of a clear image of what this game is going to be beyond a basic concept for the setting makes me feel like I shouldn't expect anything good. To me it feels like the developers aren't confident in what they have so far when they choose not to show anything 3 years in a row when the game is coming out by next spring in little more than half a year, and no amount of Mac Walters telling me this game is going to be amazing is going to make me believe it. It feels like someone is just sticking their heads in the sand to me.



#59
straykat

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Ever since the first actual promo-marketing stuff Mass Effect marketing has been terrible. Sure, the "distress beacon" trailer for ME1 was good but not as a trailer to what ME1 is; it misrepresents the game as being all about emergent gameplay which it isn't at all.

 

I really love the first trailer with Casey's voice-over though where they show pre-alpha footage of the game in the Flux and an early concept footage of the Galaxy Map. All they promised in concept was showed nicely and made it into the final product, not that exact gameplay, but in terms of features.

 

ME2 have some of the most confused marketing I think I've ever seen and ME3 just had the mantra of "reduce Mass Effect to the most basic element so idiots understand it" so all ME3 marketing was painfully generic; "Take Earth Back!", "Laser Swords!", "All out galactic war!"

 

I expected more Space Bar stuff from that Hudson vid.

 

ME2 delivered on it more, I think.



#60
kalikilic

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i wouldnt call it odd.

 

i'd call it consequential.



#61
Sylvius the Mad

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I'm actually going to agree with you on this, with a major caveat: the exploration was good based on a few scattered missions in a huge sea of possible places to go, as well as some beautiful level art. This really kept me exploring. But there's no denying the planets themselves were majorly undercooked elements.

That there was a huge sea of possible places to go was a good thing. If the huge sea of places isn't mostly empty, there's less exploration. If we can just wander off and find content everywhere, that's no exploration. We're not discovering it if it's just handed to us.

#62
AlanC9

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I have no idea what to expect from this game at all, seriously. The lack of a clear image of what this game is going to be beyond a basic concept for the setting makes me feel like I shouldn't expect anything good. To me it feels like the developers aren't confident in what they have so far when they choose not to show anything 3 years in a row when the game is coming out by next spring in little more than half a year, and no amount of Mac Walters telling me this game is going to be amazing is going to make me believe it. It feels like someone is just sticking their heads in the sand to me.


I guess I'm not bothered by this because I figure that it's just going to be standard Bio product, with particular features x, y, and z.

#63
straykat

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That there was a huge sea of possible places to go was a good thing. If the huge sea of places isn't mostly empty, there's less exploration. If we can just wander off and find content everywhere, that's no exploration. We're not discovering it if it's just handed to us.

 

Here's something we can agree on. 

 

You forgot to mention "no compasses" though ;)



#64
Sylvius the Mad

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Here's something we can agree on.

You forgot to mention "no compasses" though ;)

Depends what you mean by that.

I want to know which way is north. But I always disable plot helpers when given the option (no one seems to give the option anymore).

#65
straykat

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Depends what you mean by that.

I want to know which way is north. But I always disable plot helpers when given the option (no one seems to give the option anymore).

 

That's all I meant.. quest related stuff. Not actual direction. Sometimes it's the journey or the scenes you stumble upon that makes the quest interesting... maybe the quest doesn't even matter in the end. It's the other stuff that was fun.


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#66
Sanunes

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I always liked Bethesda's approach.... they're tight lipped until the very last moment.

 

The difference is the games are better. Warts and all. And it's obvious even to outsiders, who weren't hyped beforehand. I think Bioware, otoh, needs the hype and core fans.

 

I agree and my speculation about even Mass Effect: Andromeda being discussed for as long as it has been is due to EA being publicly traded and they are discussing the games for the investors and not us since that is where a lot of the Mass Effect: Andromeda information seems to be released first in the investor reports.


Modifié par Sanunes, 05 juillet 2016 - 01:42 .


#67
In Exile

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I guess I'm not bothered by this because I figure that it's just going to be standard Bio product, with particular features x, y, and z.


Yeah. They've made the same general type of game so many times that I would be shocked if they didn't just give us more of the same. DAI was another instance of more of the same. If anything it tried to be a callback to BG, people just missed the point or forgot that without nostalgia the "feature" sucked.
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