Agreed, but how do you convince the corporate higher ups who see numbers as being worth more than time and value?
That is a very good question, IMO it is all about short term effects and long term effects. Most people are impatient, while others persevere, the latter usually survives
First game is bad, devs follow up? If yes, possibility for purchasing second game will look good, if no, then it is farewell, people don't need business degrees to understand that. Business needs to grow and adapt if it wants to survive
Keeping this forum alive is a form of adaptation, if the business manages this place well and be proactive. Closing this place, counter-productive because everyone else already use other mediums
You might say: But other studios also have their own forums, so maybe closing this place down may be a better alternative... No because this forum is only unique to this business while Facebook is not unique because it caters to everyone, only BW gamers are privy to this forum's user interface and features, BW culture and values
EDIT: to add, it is about brand loyalty, this forum promotes that because of its ability to create emotional attachment, as evident by the many passionate, angry posts, even lurkers come out and voiced their opinions. Facebook, on the other hand, feels like an impersonal tool, in comparison, it sends you lots of ads and reminders but not much information, I highly doubt a rational being will simply just fall in love without knowing anything and do exactly what some Facebook page tells them to do, in short, Facebook simply does not have that personal bond this forum has with many gamers