First things first - how many gay gamers are there? Let's stick to the USA for argument's sake.
Well, a recent US census puts the total population of exclusively homosexual individuals at somewhere around 1.5% of the population. However, they caution readers that this number may be an extreme estimate due to the fact that many people are not out of the closet, or may simply lie on the census. So, let's say 2%. Then, figure there's at least another 2% of individuals that identify as bisexual, pansexual, etc., and about .2-.5 of the population that identify as intersexed, transgendered, and the list goes on, etc.
So that leaves us with about 4.5% of the population, roughly. That's a fair estimate of EVERYONE who identifies as LGBTetc. in the US. Then, take into account that many more younger people are coming out nowadays than the older generation, and as we know, young people are often missed or misrepresented in a census. So, let's say for argument's sake, another .5% are actually misrepresented and could fall into the LGBT category.
Finally, we have all of those individuals who swear by the red, white, and blue that they're heterosexual, but may have dabbled in same-sex relations once or twice (or ten times, who knows). Let's say that makes up 1% of the population as well (though, I would argue it is probably much higher).
So that leaves us with an estimate of about 6% of total people who would possibly prefer a relationship other than heterosexual. Now, considering that statistically, this representation should stay true to any large sample of the population (we could actually do the T-tests and other analyses to figure it out, but I don't feel like it
however, we also have that very small number of heterosexual individuals who simply may want to role play, for one reason or another, as a character of the opposite sex (this makes sense, think about it - a female is tired of playing as a femshep, and switches to maleshep. Maybe she would prefer to see two men get it on than a man and woman? I definitely know women and other gamers who would agree).Let's make that about 2% of the total gamer population.
So, that leaves us with a grand total estimate of about 8% of gamers who would prefer, if given the choice, to at some point, pursue a relationship ingame other than heterosexual. I think that's a fairly modest estimate, and I personally don't believe I'm over or underestimating it by too much. You may disagree.
NOW, let's do some math!
Let's take the $2 million sold in the first week in the US just as an example.
$2,000,000 / $56.00 (fair market value cost of the game, no?) = 35,714 (rounded down)
35,714 purchases.
8% of 35,714 = 2,857 gamers who may possibly choose a non-heterosexual romance ingame.
2,857 x 56 = $160,000 in sales.
(or, simply 8% of $2million = $160,000)
Now, in comparison to $2 million, that doesn't sound like very much, but it is rather significant. Now, let's look at this projection over, say, $10 million in sales.
$10,000,000 / $56.00 = 178,571
8% of 178,571 = 14,286
14,286 x 56 = $800,000. Cha-ching!
(or, simply 8% of $10million = $800,000)
Now, I would continue this on and on if a) I knew the TOTAL amount in sales from, say, ME1 (does anyone know? off chance?) and
For the purposes of this topic, if you're going to write "here we go again..." you might as well just not comment at all. This is looking at the projected sales of ME2, which most certainly would fit in general discussion, and NOT about whether or not such content should be included in the game. There are various other threads for that. Thank you!
EDIT: I would actually like it if a few people had their own interpretations of this idea - it would provide for a healthy debate, one I think we should have considering the number of people who use this as a defense.
Modifié par biddypocket, 30 janvier 2010 - 03:06 .




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